After over a decade of creating advertising campaigns for some of the worlds most successful brands, I am now dedicating my time to supporting independent agencies & small to mid-size businesses. I provide research-based marketing strategy & freelance ad buys. Embed me as a member of your team, or work on a 1:1 hourly basis!

My previous work at agencies spanned across both B2B & B2C clients. I am experience with creating full funnel strategy that drive business results from brand awareness increase to foot traffic. Previous clients include over a dozen brands with multimillion dollar budgets.

Large Brand Work: Mars Wrigley, Novo Nordisk, Peter Piper Pizza, The Olive Garden, McDonald's, P&G, The Salt River Project, The Idaho Transportation Department, The Cheesecake Factory.

Small Business Verticals: Dietitian Services, Financial Advisors, Women's Coaches, Yoga & Retreat Services, Tattoo Artists

Together, we’ll collaborate to create a website designed for optimal user flow and maximum conversions.
But it’s more than just a website, it’s your brand’s digital identity. It’s where you showcase your offers, build community, and nurture your leads.

Every build prioritizes powerful user experience (UX), focusing on intuitive navigation, fast loading times, mobile responsiveness, and strategic clear messaging that speaks directly to your audience. We make sure visitors know exactly who you are, what you offer, and how to take the next step.

Beyond the front-end experience, we also design your website as a powerful way to streamline your backend workflow. By integrating forms, automations, booking systems, and client portals we create systems that allow for you to have time back in your day.

I bring cross-channel expertise in paid media and I develop a custom strategy for each client rooted in best-in-class research. I take time to learn about you unique business needs and I do not default to one size fits all funnels when running paid advertisements.

I’ve continually worked at the cutting edge of paid ads technology, often creating custom solutions when existing tools couldn’t meet campaign needs.

For example, while working on Snickers’ “Hunger Hand-Off” campaign, I helped develop a tech
platform to support a national giveaway of millions of candy bars. The technology for the solution did not yet exist, so I found partners that could help us build one!

I specialize in crafting resonant and authentic brand narratives that connect with audiences
and drive measurable business growth.

When McDonald’s wanted to reach a younger audience on TikTok, I worked as the Director of Paid Social at Offbeat Media to create a
powerful, results-driven campaign.

The initiative, promoting the Crispy Chicken Sandwich, increased foot traffic at 80% below the industry standard cost.